‘We love this community’: Family opens new sandwich shop in North Augusta

Carolina Hills Sandwich and Sweet Shoppe is a new sandwich shop that has opened in North Augusta. The business is also family run.
Published: May 23, 2025 at 6:43 PM EDT
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NORTH AUGUSTA, S.C. (WRDW/WAGT) - A new sandwich shop is open in North Augusta - and it’s a family affair.

From lunch classics to Italian ice, there’s a lot to check out at Carolina Hills Sandwich and Sweet Shoppe.

Jesse and Jenny Elliott saw the need for a sandwich shop in North Augusta.

Already the owners of a flower shop and boutique, they tried to get some friends to start the new business.

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“‘Hey, you guys should do this. It’s a need. People would love it,’ and we couldn’t talk anybody into doing it. And long story short, we’re like, ‘Well,l I guess it’s us,’” said Jesse.

So they got a building and some equipment and went to work.

They had their grand opening about two months after g a lease.

“I quit my job at Bridgestone and came here to start working in here,” said Jesse. “Twelve, 14-hour days for two months, six-seven days a week. Lots of help.”

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During the grand opening, their son was in the kitchen.

And their oldest daughter even has her own section of the store selling Italian ice.

“She’s kind of gotten that bug for being an entrepreneur,” said Jenny. “All of our kids are like thinking about businesses and thinking about things that they love.”

They also want it to be a family atmosphere for the community.

They are showcasing local artwork, with North Augusta jerseys hanging on the walls as well.

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The Elliots are creating what they hope is a new staple in the town they call home.

“We love this community. I think the biggest thing is we love North Augusta and the community here,” said Jenny.

Carolina Hills Sandwich and Sweet Shop is hiring!

You can stop by to pick up an application.