Buc-ee’s suing S.C. company over armed beaver merch
GOOSE CREEK, S.C. (FOX Carolina) - Popular gas station chain Buc-ee’s is taking a South Carolina clothing company to court over its iconic beaver logo.
Buc-ee’s filed a copyright infringement lawsuit on May 27 against Goose Creek-based apparel company Born United.
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Born United has both a private label and sells third-party merchandise from brands like Palmetto State Armory and Nine Line Apparel. Below is the mission statement on store’s website:
Born United’s online inventory includes private label men’s “Tac-Bucc” shorts, which feature a beaver with tactical gear and a firearm. The lawsuit also includes pictures of listings for “Tac-Bucc” t-shirts and a PVC patch.
In the suit, Buc-ee’s says they have not granted the brand permission to use their world-famous beaver logo and accuse Born United of exploiting the gas station chain’s reputation.
Buc-ee’s reportedly sent a cease-and-desist letter to Born United, but at least one of the items mentioned in the lawsuit is still on the apparel website as of Monday morning.
The lawsuit seeks to bar Born United from selling the Tac-Bucc merchandise or “any marks identical and/or confusingly similar to the Buc-ee’s Marks, for any purpose.” Buc-ee’s is also seeking damages, legal fees, and any profits from the items.
Our sister station FOX Carolina has reached out to Born United for comment.
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